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        Senior Designer

        Sarah Preston

        Sarah is an award-winning UX and UI designer with a keen eye for detail. She oversees the entire product design process at Sonin, ensuring every product decision is backed by a deep understanding of the people using it.


        Our Senior Designer Sarah has helped transform many websites and apps throughout her agency career. And now she oversees the creative process across all of our projects at Sonin. She makes sure that everything is designed and developed with the end user in mind.

        She’s driven by the fast-paced nature of working in the digital space. Especially from the design side of things. Sarah loves that trends and user expectations are always changing because there’s always something new for her to learn or experiment with.

        When Sarah isn’t designing she can be found in the swimming pool. As a competitive swimmer since the age of 3 she’s often competing or training. And hopes to make the Europeans in the future.

        Connect with Sarah


        Best UX/UI Design

        What Sarah has to say...


        Contextual UX: When Personalisation Doesn’t Cut It

        In-app personalisation just doesn’t cut it anymore. Why? Users aren’t impressed with auto-filled name fields and hollow 'happy birthday' discounts. They can tell between low-effort personalisation and valuable contextual UX. What’s the difference? I’ll explain. But ... Keep Reading


        How to enhance your app design with micro interactions

        User experience (UX) is the most important part of any app. If a user finds an app difficult to use then it doesn’t matter how well it’s built or how good it looks – they won’t use it. Read how Sonin's Senior Designer Sarah Preston uses micro interactions to enhance app d... Keep Reading


        A UX designer’s insight into improving user engagement

        At some point or another, we’ve all deleted an app less than a minute after downloading it. Frustrated by the difficult to use features, or the slow disjointed interface one in five of us have abandoned an app after just one use.1 Across all industries consumers have come ... Keep Reading